How many syllables, Dear Reader, are there in “car”?

Yup, that’s right. One.

So how many syllables are there in “C”?

No, you’re quite right – it’s also one.

So you would think there would be little point in replacing the word “Car” with “C”, would you? It’s not an improvement in terms of efficiency of language – if anything the opposite is true.

So, you can image my confusion this morning when someone on Radio 4 was referring to a “car bomb” as a “C-bomb”. Why would they want to do that, I wonder?

Because, Dear Reader, “C Bomb” sounds a bit like “A bomb” or “H bomb”, and as a result sounds scarier. And as we all know, it’s the job of the British media to frighten their audiences. Responsible journalism be damned – all they want is sensationalism, frightening content, and hyperbole. And if the news doesn’t exist, make it up.

It’s interesting that Messers Ross and Brand got themselves all over the news in the same week their new books were released.